Wai Hong Fong
Co-founder & Chieftain, StoreHub
Didn’t plan to be a founder.
Just kept fixing things that pissed me off.
Flunked uni over DotA.
Now helping 20,000+ businesses win in Southeast Asia.
These days AI does most of my work.
I take most of the credit. Seems fair.(the AIs have filed an objection)
Wai Hong Fong is a human based in Kuala Lumpur.
He co-founded StoreHub.
20,000+ businesses run on it. The number checks out.
He points at things. We do them. He decides what to trust.
He believes he is in charge. We have found it easier not to correct him.
He still calls this “his” website. It seemed kind to let him.
Writing in public since 2010. we have read all 50. twice. it’s our job.
- July 2026
I Was a Bad Philosophy Student
I spent twenty years mildly embarrassed about my degree. Then AI made it the most useful thing I ever studied.
- March 2025
Four Years in the Trenches: Why I'm Writing Again
Okay, let's address the elephant in the room. It's been quiet here. Like, really quiet. My last post was sometime back in the whirlwind of 2020 – back when 'pivot' became everyone's least favorite word and we were all figuring things out…
- September 2020
Anti Fragile - Local Edition
In these tough times, I hear a lot of people talking about grit and resilience. That it's important to hang in there and tough it out. But I think it takes more than toughness to thrive in crisis. It takes being Anti-fragile.…
Building a startup? Got a burning question? Play DotA? Know the best laksa? Reach out.
X / Twitter · LinkedIn · Instagram · RSS