About Wai Hong Fong


My name is Wai Hong Fong. I’m Chieftain and co-Founder at StoreHub, a cloudbased enterprise POS system for SMEs with offices in Kuala Lumpur, Shanghai, Manila & Bangkok.

I also founded and was managing director of OZhut for 5 years(2008-2012), a multi niche online retailer in Australia.

Over the years, I’ve also been a grateful recipient of some recognition from the community:

  • Top 100 Most Influential People in Melbourne – The Age Melbourne Magazine (2011)
  • Hot 30 under 30 – Smartcompany (2010, 2011, 2012)
  • Best Young Entrepreneur – Startupsmart (2011)
  • BRW Fast Starters – Top 100 Fastest Growing Startups in Australia (2011) – 68th
  • Startupsmart Awards Fastest 50 Growing Startups (2011) – 16th
  • Pricewaterhousecoopers Mybusiness award for Best e-Business (2010) – Finalist
  • Online Retailer Industry Awards – Emerging Star Category (2009) - Finalist
  • Smartcompany’s Web Awards Best eCommerce Store (2009 & 2010) – Finalist

So what’s the deal with calling myself an Accidental Entrepeneur?

Well, both my startup endeavours so far didn’t begin with elaborate plans or big dreams to take over the world. Unlike most entrepreneurs who were very clear about their goals and dreams, my story has greater resemblance to a series of ‘accidents’, of me learning to take next steps.

As for my background, I grew up in Malaysia, was an Asean scholar in Singapore, and lived 10 years in Melbourne, before deciding to study Mandarin in Shanghai for a year. After 15 years away from home, I’ve finally decided to plant myself back in Kuala Lumpur, Malaysia. For a more detailed resume, hop over to my linkedin profile.

I’ve got a real passion for Food, Business, Technology and Teaching. As such, my hope is that this blog becomes a space that facilitates the sharing of my learnings, musings and stories of this journey of life.

As a wise man once told me, Life is a journey, it’s better doing it together.

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