When most of us talk about permanent markers, we rarely describe them as such. We simply call them Sharpies.

There comes a point where your brand is synonymous with the action/group of things it represents.

Google
Bubblewrap
Jetski
Tupperware
Post its
Rollerblade
Yoyo

All these brands started out as company names that became so popular in mainstream culture that they ended up being the very definition of the act/product they represent.

But they didn't get there without any effort.

I've used many other permanent markers before. But they are far inferior to the Sharpie.

They are not as reliable.
They dry out too fast.
They don't feel as comfortable in the hands.
They're too thick or too thin.
They're just not as excellent as Sharpie..

What are you doing to become more reliable, comfortable, excellent today?